Check out our ultimate conversion tracking guide for WordPress. How to track Twitter ads, Facebook ads, and AdWords on a basic site, WooCommerce, and EDD. Want to track file downloads and form submissions in your WordPress site Learn how to easily add Google Analytics event tracking in WordPress. Did you know there are approximately 28 million small businesses in the United States alone With a number like this, all small business owners are looking for a. Common Google Analytics Data Errors And How To Fix Them. With the Ecommerce Foundation quoting B2. C e. Commerce figures of 2. Doing business online these days IS doing business, and the trusted means by which to measure our results is Google Analytics. If you can not measure it, you can not improve it Sir William Thomson First Baron KelvinRolling out and implementing Google Analytics can be a tricky big process for most businesses and often specialist assistance is required to get things running correctly. However, even with the most skilled of talent, errors can occur in the data that can throw out results, often unknown to the analytics team. Customizing the Google Analytics code is a team effort and will require constant measurement and evaluation to get things humming. During the refinement process you are likely to find some of these errors occurring. Heres 2. 9 of the most common errors, likely causes and ways you can correct them. Im assuming you are using Universal Analytics analytics. Before we begin Did You Know, there are two Google Analytics methods for gathering user data from your website Use either Universal Analytics or Tag Manager, and be careful not to use both. Note 1 Both are using the same Java. Script code to gather data, its only that Tag Manager makes it easier to customize the code with additional tags. Note 2 We are only going to touch on Tag Manager issues in this post. Tag Manager has a lot of elements that we could get into but would be too extensive for this post. Tag Manager Errors deserve a post all to themselves so maybe Ill hit that one for you guys next time. Campaign Errors. Errors associated with setting up both your online and offline your campaigns. Error 1 Custom Campaigns Not Being Tracked. A Custom Campaign is a means of uncovering how referred traffic arrives to your site. Using this data you can understand more about the most effective ways to attract visitors to your content. By using the Google URL Builder Tool and the Mobile URL Builder Tool for mobile applications you can add Parameters little extensions to your campaign URLs that lets Analytics identify where your visitor came from. Example Youre running an advert campaign on Facebook. To track visitors specific to this campaign you would do the following Go to the URL Builder Tool. Add your unique URLAdd source medium and name These are requiredAdd additional parameters content and term if you wish to further identify the campaign. Hit Submit youll then receive your custom campaign URL to use in your Facebook Advert. There are several reasons why a custom campaign would not be tracked correctly, but most will be due to manually adding parameters incorrectly in one way or another. Heres a couple for you to digest. Solution A Youre a smart developer and you like to build code into your projects manually but this time you got it wrong. Not so smart right Keep it simple and your manager off your back use the URL Builder Tool. Solution B Youve copiedpasted the modified URL incorrectly. Solution Run your URL through the builder tool again and check against your advert. Solution C You were in a hurry, or someone distracted you and you used the wrong URL in the builder tool so a different landing page has been used to build your custom URL. Solution Go get the correct landing page URL for your advert and run it through the builder tool again. Check it against the modified URL you used for your advert. Solution D Your Facebook Advert is seen by Analytics as a Referral source. Looks like you didnt add parameters to your campaign URL before building your advert. Go and run your URL through the builder tool. Error 2 Offline Campaigns Not Being Tracked. An offline campaign is a magazine or newspaper advert for example, and not tracking these bad boys is the hole in your analytics bucket. Offline can be very difficult to track completely but there are means to do so with some structured thinking. Example Youre running a TV or magazine campaign for a digital product sale. Its likely to bring lots of new visitors to your site. This Dell magazine campaign is an example. You and your team didnt consider how to track traffic and now youve got a flood of additional visitors to your website creating a spike in traffic and you dont know exactly where they came from Total bummer. Theres only really one reason why you got this big traffic spike and its because you didnt add a discount code or other means of recording the visitors to your website that were exposed to this campaign. Solution A Add a discount code or vanity url that is exclusive to that particular campaign which will bring visitors to a specific landing page on you site allowing you track traffic. Solution B Better again, redirect the vanity URL that youll use in your campaign to a Custom Campaign with campaign parameters mentioned above, that you can create with the URL Builder Tool. Also, make these vanity URLs permanent redirects Error 3 Cross Domain Tracking Errors. Errors resulting from poor implementation of Google Analytics spanning multiple domains or subdomains can spell disaster for your data results. Where your sales funnel covers several domains you need to carefully consider how you are going to track your visitors activity. The process is known as Cross Domain Tracking and it can help you to see visitor activity on related websites correctly. Havent upgraded to Universal Analytics yet Cross Domain Tracking with ga. Example You have a blog located on blog. Your sales funnel also takes your visitor away from your site to a third party shopping cart. If your Cross Domain Tracking has not been carried out correctly across all domains involved, then your Analytics Reports will have holes. You will likely see Self Referrals which trigger new sessions where there arent new sessions. You can see how this can result in all sorts of errors in your data. Solution A One way to handle cross domain tracking using Universal Analytics is to utilize the auto. Link Plugin. Very simply put, the auto. Link Plugin allows GA to see links that include a domains you specify. Any clicks on links that contain that domains are included as cross domain traffic. Check out how to install the necessary parameters to your source code on Google Developers. Solution B Google Tag Manager may prove easier for you to roll out Cross Domain Tracking. It provides two ways for you to implement Cross Domain Tracking. Link Click From Submit Tags allow Analytics to know when a link is clicked or a form is submitted respectively. Auto Link Domains utilizes cookie values and is the easier option for setting up Cross Domain Tracking in Tag Manager, however, it is less flexible than the Link Click Form Submit approach. Check out the step by step process for correctly adding Cross Domain Tracking in Tag Manager instructions. Code Errors. Error 4 Errors From Locally Hosted analytics. Code. Locally hosting the analytics. Clever developers like to experiment, and some consider it a good idea to locally host the Google Analytics code on their own server for faster delivery, speeding up website rendering in a browser window. Google doesnt recommend it and either do I. Example You have your own dedicated server environment where your website is hosted and you wish to implement GA. Rather than relying on Google to deliver the analytics code from their servers, and incur the small delay in the process loading your website, you decide to host the analytics code on your own server to speed things up a tad. There are any number of reasons why this may fall down, and I just dont know why youd want to do it in the first place. Theres loads of ways to effectively speed up a slow site and for the sake of a few milli seconds I wouldnt risk it. Not to mention having to set up additional instructions Cron job on your server so as to retrieve updates from Google when they are made. To make this work you will need to setup a Cron Job on your server. This is scheduled task, designed in this case to update the locally hosted analytics. Google makes changes to the. Your Cron Job has not been set up properly and can not retrieve the updates to. Google. Unlike Google servers, your server is local i. But if your site is targeted internationally then users on the other side of the world wont benefit from your few milli seconds load improvement. They might even suffer increased delays. Wordfence Security Word. Press Plugins. THE MOST DOWNLOADED WORDPRESS SECURITY PLUGINWord. Press security is all we do. Secure your Word. Press website with Wordfence. Powered by the constantly updated Threat Defense Feed, our Web Application Firewall stops you from getting hacked. 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